Positioning & messaging
Categories, ICPs, and messaging you can use across the company. The core working documents that are plug-and-play across a spectrum of sales and marketing uses.
Positioning, launches, sales enablement, and competitive intelligence for emerging tech companies. Fractional senior PMM that delivers work, not just decks.
I plug into your team as an on-call senior PMM to do the work you need. You get the judgment of someone who has done this before, plus the hands to deliver the work without the cost or commitment of a full-time hire.
Categories, ICPs, and messaging you can use across the company. The core working documents that are plug-and-play across a spectrum of sales and marketing uses.
Tier 1, 2, and 3 launches with the rigor each one needs. GTM kits, internal enablement, press timing, customer comms, and a clear definition of what success looks like.
Pitch decks, battlecards, demo scripts, discovery questions, and objection handling. Built with your AEs, not handed to them. Tracked through to win rate and cycle time.
A standing program — not a one-off deck. Structured interviews, deal pattern analysis, and battlecards that update when the market moves. You learn why you win, why you lose, and what to change.
Thought-leadership writing that resonates with key audiences, customer-led case studies that close deals, and AR that gets you on the map and keeps you in the know.
Two questions every team is asking now: what does our data actually say, and where can AI move the needle? I answer the first with snapshot analyses or ongoing measurement programs — pipeline contribution, win rate, segment performance, content attribution. The second by finding the workflows where AI and automation save real time, not just demo time. Backed by my analytics practice at Island Analytics.
Every company I work with is in a different spot. The work flexes; the rigor doesn't.
A defined deliverable on a defined timeline. A new positioning approach, a launch GTM kit, a battle card system, a win/loss program, etc., from start to finish.
Ongoing senior PMM as needed. I run the function — strategy, work with sales, product, and company leadership, and hiring help when you need it.
A short, intense engagement for a specific moment: major launch, funding round, or acquisition — all focused on one outcome.
Alex has driven numerous important initiatives for me over the years, including pricing, packaging, messaging and positioning. Alex is sharp, analytical and hard-working, and I recommend him highly!
Alex brought a depth of product marketing expertise to the table that my team was lacking. He helped bring order to our launch processes, collaborated well in refining plans with the demand gen team, and raised the bar for asset quality. I would not hesitate to bring him in again when needed.
I've worked closely with Alex, a product marketing pro who consistently delivers quality results across a wide spectrum of needs. He's helped me launch products, develop AR relationships, build out content, dive into competitive analyses, and perform detailed market research, among other projects. Highly recommended!
I've spent the last 20+ years doing product marketing inside emerging tech companies — at VC-backed startups like Mindtickle, and Allego, and now as the operator behind CPM. I've shipped Tier 1 launches with short notice, built win/loss programs from nothing, written the positioning that closed enterprise deals, and stood in front of Gartner often enough to know what a useful analyst briefing looks like.
I also run Island Analytics, a small-business data practice. That side of the work keeps me honest: product marketing without measurement is opinion, and I'd rather be useful than loud.
Articles on product marketing for emerging tech — positioning, launches, sales enablement, and measurement.
Three patterns where companies stray from value-based messaging — process-focused copy, "AI-driven" coolness, and jargon — and lose pipeline as a result.
Read post →Why product marketers should bring Sales into the content process early — even when the feedback is hard to take — and three rules to keep it moving.
Read post →Let's spend a few minutes to scope out your project to see whether I can help — or refer you to someone who can.
info@completeproductmarketing.com
617.877.4594